Archive for the ‘Social Media’ Category

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You have seen many posts telling you “Why Your Business Needs Social Media” but let me take this opportunity to tell you why Social Media needs your business and how you can help.

  • How many of you have created leads for your business using Twitter/Facebook and other social pages?
  • How many clients have you created a personal relationship with because of your interaction with them on various social media sites?
  • How many times have you thanked social media for giving you the most up-to-date information about your competitors and helped you step up your own act?
  • How many compliments have you got from your clients for always being online and available for them, because of social media?

If you have answered yes to at least one of the questions above- Have you thought of how you can pay-back?

Social media is free and available to all but it’s all a give and take. You cannot expect to keep receiving from it if you don’t initiate a “giving” from your end too.

Twestival (or Twitter festival) Melbourne 2011 is your chance to give back to the community. The Twestival is a great night to network with like-minded social media advocates over some drinks and bid for some cool goodies in a public and silent auction. This is your chance to let the community know that your business is social-media savvy and ready to go an extra length for the community.

This year Melbourne Twestival is raising money for STREAT, an Australian social enterprise providing homeless youth with a supported pathway to long-term careers in the hospitality industry. STREAT runs street cafes in Melbourne where youth get their hospitality training. The food is inspired by street hawker food from around the world. More information about them here

By being part of the Melbourne Twestival you can make a real difference to the lives and livelihood of someone currently living on the street.

The Twestival organized for Melbourne will be held at the STREAT offices on Thursday evening 6-9pm on March 24. We encourage you and/your business to be a part of the Melbourne twitter community and raise awareness and worthy funds for this project. Get your tickets here

Think of all the support and connections you have in the Twitter community, now is the time to reach out to your local community and give them some support

To find out how your business can be a part of this great initiative and to keep updated with the latest news before the 24th March, tweet us on Twitter @TwestivalMel or join us on facebook here

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Most of you might already know that I am organising the Twestival Local in Melbourne, this year. I am honored and happy to be a part of such a great initiative and working with an awesome team!

Twestival® (or Twitter Festival) uses social media for social good by connecting communities offline on a single day to highlight a great cause and have a fun event. Twestival is the largest global grassroots social media fundraising initiative to date. Since 2009, volunteers have raised close to $1.2 million for 137 nonprofits. All local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

Twestival was born out of the idea that if cities were able to collaborate on an international scale, but work from a local level, it could have a spectacular impact. Please see for more information.

On the same day and at the same time, over Over 200 international cities from Buenos Aires to Bangalore, Seattle to Seoul and Hong Kong to Honolulu come together to raise funds for a local charity that they choose. These events are all live streamed and available on the internet for the world to watch. Considering the time zone, Australia will be one of the first countries to start the event at 6 pm on 24th March 2011. You can see all details about the event, charity and team behind it on the official blog

The chosen charity beneficiary for this year’s Twestival Melbourne is STREAT MELBOURNE. STREAT does a great job of providing social support with industry training and employment opportunities to young homeless people in their street cafes. They offer customers delicious and cost‐effective meals celebrating the unique tastes and styles of street cultures world-wide. You can see more information about them on their awesome website-

Tickets are being sold from $25 upwards. With just a 100 tickets available, you can expect them to get sold out pretty quickly. So, get your ticket now!

All proceeds from the sales of these tickets will go to STREAT directly. There will also be a fund raising auction of awesome items that Melbourne based businesses have kindly offered to the cause.

This is your chance to meet the top twitter people in Melbourne, while supporting a great local charity. Be there!  Tweet, meet, give :)

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My tryst with the subject of social behavior dates back to my childhood when my dad believed that I had super powers! He assumed that I had a special gift to read people’s faces and body language.So much so that he used to take me with him to his business meetings and would let me decide if it is a good idea to do business with a particular person. I guess this is where the story started.

In today’s world where online interactions dominate our offline ones, there is no real way to understand a person. You just have to go by their words and it is not a shocker when you learn that the words were actually not coming from horse’s mouth. This reminds me a call out by a dear friend Lou Pardi, a few months ago. She offered to write online dating profiles for people. Knowing Lou, her intention is very honest and helpful but this highlights the scary truth of a more deep-rooted problem. So, how do we trust people we meet online to be genuine?

If you are amongst the lucky ones who don’t really care to judge people and continue to treat everyone equally, kudos to you! Unfortunately, I am not. I am rather very judgmental and I make informed decisions about the people around me before I decide if I want to include them in my inner circle of influence

So, what is the purpose of my post today?

In a strange (and not-so-serious) way, I have come to understand that FARMVILLE helps understand social behavior. You might find this lame, but I have been a fan of that game since 2009- mainly because it is very interesting to see each player behaving in their own typical style.

If you don’t enjoy the game, are too busy to try (which is understandable) or just “not the type”. I understand that too, because unless you have a “community spirit” or a “love for sharing” in you- you are not likely to like Farmville at all. Having said that, there are people who have gone overboard, wasting too many productive hours on the game.

An infographic at @mashable clearly shows us how much of importance this virtual farming has gained, as against our interest in REAL farms.

As much as I would want to agree with the people who argue that “People care more about their virtual farms than real”, I don’t! On the contrary,  I believe that these people are more likely to have their gardens and farms in real lives too. It shows their interest in the subject, it shows their love for nature. Why else would they plant crops and wait for days before they get to harvest them instead of popping 1000 angry birds and pigs on their screens per minute?

“Anything that builds a spirit of friendliness and co-operation and helps people get to know each other as human beings seems to me a good thing” —Jimbo Wales20 December 2006

Coming back to the point, here are some of the types of people and their typical behaviors that I have noticed on Farmville:

  • Team player : Always plays in a team, has a co-op set up most of the time and encourages people to crop plants together within a co-operation. Occasionally, posts a thing or two on your wall.
  • Self sufficient : The silent and self sufficient person who doesn’t spam your timeline or his. He is self-effacive and takes up only the tasks he can manage alone without much help from others. Usually, doesn’t have great returns or speedy increase in levels but follows a consistent pattern to his game.
  • Free-loader: Joins every possible co-op just to get the bonus and cash and contributes nothing to it. Usually gets good amount of free bonuses but is not the favourite of others and hence loses out on the secret gifts and special treats.
  • Cash hoarder: Plays only to collect cash and at some point wishes he could one day convert it into real money! This person doesn’t like to buy expensive stuff and comes across as a stingy person.
  • Creative: Always brimming with life and activity- Has birds, animals, colours, flowers and all possible beautification on the farm. This takes up a lot of the farming space and hence they earn less points and cash but they continue to maintain their beautiful farms.
  • Money minded: Has most of plotting area used up ONLY for farming and he plants and harvests like a machine to keep making money and increasing their level in the game. No real buildings, no beautiful structures and no creativity whatsoever.
  • Competitive: Always looking at being at the top position among their friends. Checking on the scores often and trying every possible way to gain XP and lead the game. They are the first ones to be disappointed when Farmville stops levels at a point (currently the max level is 100)
  • Fanatic: Starts the day with the farm, checks on it before sleeping. Spends REAL cash to buy stuff for his farm and often spams his wall and ours by posting things every hour. This person is a farm-fanatic and most likely to have no other job at all!

This behavior might be related to their offline/real life too, would you say? I guess so.

Usually, a farmer belongs to at least one and often is a combination of a few of the above categories. So, what kind of a farmer are you?

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