Posts Tagged ‘Twitter’

Most of you might already know that I am organising the Twestival Local in Melbourne, this year. I am honored and happy to be a part of such a great initiative and working with an awesome team!

Twestival® (or Twitter Festival) uses social media for social good by connecting communities offline on a single day to highlight a great cause and have a fun event. Twestival is the largest global grassroots social media fundraising initiative to date. Since 2009, volunteers have raised close to $1.2 million for 137 nonprofits. All local events are organized 100% by volunteers and 100% of all ticket sales and donations go direct to projects.

Twestival was born out of the idea that if cities were able to collaborate on an international scale, but work from a local level, it could have a spectacular impact. Please see for more information.

On the same day and at the same time, over Over 200 international cities from Buenos Aires to Bangalore, Seattle to Seoul and Hong Kong to Honolulu come together to raise funds for a local charity that they choose. These events are all live streamed and available on the internet for the world to watch. Considering the time zone, Australia will be one of the first countries to start the event at 6 pm on 24th March 2011. You can see all details about the event, charity and team behind it on the official blog

The chosen charity beneficiary for this year’s Twestival Melbourne is STREAT MELBOURNE. STREAT does a great job of providing social support with industry training and employment opportunities to young homeless people in their street cafes. They offer customers delicious and cost‐effective meals celebrating the unique tastes and styles of street cultures world-wide. You can see more information about them on their awesome website-

Tickets are being sold from $25 upwards. With just a 100 tickets available, you can expect them to get sold out pretty quickly. So, get your ticket now!

All proceeds from the sales of these tickets will go to STREAT directly. There will also be a fund raising auction of awesome items that Melbourne based businesses have kindly offered to the cause.

This is your chance to meet the top twitter people in Melbourne, while supporting a great local charity. Be there!  Tweet, meet, give :)

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I’m no social media expert. Not even a twitter expert (not sure anyone is). But I am writing just to share what I have understood from being on Twitter for 2 years.

Here are 5 reasons why you should NOT be using your real name as your Twitter username:

1. Your real name has little or no significance to the content you share

My twitter handle is fashion_noble. This is because I believe in fashion for a noble cause. If you are following me on Twitter its either because you like “fashion” or “noble” and dont necessarily care that my name is Bhakti Talreja. How does that matter anyway? Content is king on Twitter, isn’t it?

2. Your real name is NOT a common noun for all to remember easily

If you wanna write to me on Twitter and my twitter username is TzeLyePuah (thats the name of a dear friend), would you remember my name or its spelling or would you have to look it up and doublecheck? You dont wanna be writing to someone else, do you?

3.Twitter has a separate place for your real name username both, for a good reason

You MUST tell us your real name on your profile, share your picture and even feel free to share your blog/webaddress. But you can do that where you HAVE to, why would you want to use your real name in two places (Unless you really want to). Have a nice universal and generic username that gives us a clear (first impression) of who you are and maybe even give us an idea of what you tweet about. (When you look at @StyleMelbourne- you do know that this person tweets about style or Melbourne or both)

4. You are not on Twitter for YOU

You maybe on twitter to make a brand impression/presence or you maybe a person representing a brand. Why then would you want to use your real name as the handle? (Heard of @Telstra, haven’t you?)

5. Because you don’t “feel like”

Yup! You got that right. If you dont feel like using your real name as the username on Twitter, DONT! Nobody is an expert on Twitter and there ARE no rules to follow. Feel free to be in your own comfort zone and interact with the people who are happy to talk to you just as you are. Be yourself 🙂

I have parked a username bhaktitalreja for myself (just in case I “feel like” using it someday). But the reason I am fashion_noble is NOT because I dont like my name, not even because I have anything to hide. But only because I want our interaction on Twitter to be easier for YOU 🙂

See you on Twitter! 


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