Archive for the ‘The Everyday Awesome’ Category

AHIMSA silk is made using a PATENTED process without killing silk worms. In the year 2002, the Indian government granted this unique patent to Mr Kusuma Rajaiah. Do not be fooled into buying AHIMSA from anywhere else because this is a patented mulberry silk produced only in one place in the world. Patent for eco-friendly manufacturing of mulberry silkworm yarn has been granted to Kusuma Rajaiah by the controller of Patents, Designs, Trademarks and Geographical Indications for 20 Years.
Do you know that silk yarn is produced from silk worms?
Do you know that silk worms are being killed mercilessly to get the silk yarn/filament?
Do you know that 15 silk worms are being killed to get 1 gram of silk, 1500 silk worms are being killed to get one meter of woven silk (cloth)?
Do you know that a conventional silk consumer is indirectly causing cruel killing of Millions of innocent silk worms ?

Animal rights: As the process of harvesting the silk from the cocoon kills the larvae, sericulture has been criticized in the early 21st century by animal rights activists, especially since artificial silks are available.
Mohandas Gandhi was also critical of silk production based on the Ahimsa philosophy “not to hurt any living thing.” This led to Gandhi’s promotion of cotton spinning machines, an example of which can be seen at the Gandhi Institute. He also promoted Ahimsa silk, wild silk made from the cocoons of wild and semi-wild silk moths.Ahimsa silk is promoted in parts of Southern India for those who prefer not to wear silk produced by killing silkworms.

The man who made it happen today:

 

Kusuma Rajaiah from India conducted research in the field and invented the technique of getting silk yarn from cocoons without killing the silk worms, for the first time in the World in the year 1991. After prolonged research the Ahimsa silk is made marketable in the year 2001.
In our production process child and forced labor are not engaged and there is no discrimination on the basis of sex.
The Hindi word “ahimsa” means Non-violence. It is used to describe this innovation because the fabric is manufactured in a process where silkworms are not killed. For this reason, the product is also known as peace silk. Ahimsa silk is extracted after the silkworm has completed metamorphosis and emerged from the cocoon. Considering the increased awareness of animal protectionism around the world.

Kusuma Rajaiah, a senior technical assistant with a government organization in India, is tasked with the responsibility of developing ahimsa silk into a viable commercial product.
There are many types of silkworms, but Bombyx mori is mainly used for commercial cultivation. The silkworms are placed in bamboo baskets and fed mulberry leaves. As they consume the leaves, the insects exude viscous fluids through head glands. These substances are fibroin (raw silk) and sericin (bonding gum). The substances harden upon contact with air, forming the basic silk filament, which is a combination of two fibers held together by the gum. The silkworm oozes out the fibroin continuously for about 1,000 yards, forming an oval nest or cocoon. But as the worm is still alive inside the cocoon, this poses a problem for devotees who respect all living things big and small.

In the production of regular silk, the cocoons are immersed in boiling water to kill the worms and spool the silk yarn. With Ahimsa silk, however, cocoons are left alone for seven to 10 days. Once the worms mature, they are allowed to pierce the cocoons and fly away as moths. Only then does the manufacture of peace silk begin. Each cocoon is checked individually to ensure that the moth has escaped before the silk thread is spun.
Spinning takes around two months and weaving another month. In other words, shipments can be ready three months after the moths escape. We can produce up to 2,000 meters per month.

Ahimsa silk is promoted as having the popular properties of regular silk. Even though it is slightly less lustrous, it is even softer to the touch. Currently, it remains a niche product due to its higher price range.

“While normal silk fabric of the 80 gsm varies in price with that ahimsa of the same quality, people are becoming more environmentally aware and compassionate to animals.  

Though Ahimsa silk may not replace regular silk, we are confident it will be adopted by those who are concerned about the flora and fauna” says the humble Mr Rajaiah.

 

So Ethic, Melbourne is the exclusive importer-distributor for this finest-quality cruelty-free Mulberry silk fabric. For those of you who would like to source this beautiful and thoughtful fabric in any quantity, can get in touch with So Ethic [mail@soethic.net]

Love and peace xo

 

 

 

 

 

 

 

Read Full Post »

Read Full Post »

The day is finally here, TWESTIVAL kicks off in less than an hour today and aren’t we all excited?

Over 200 cities are over the globe are participating in thier own cities to raise for for a nominated local charity and 60+ Cities will be joining  the world-record setting global live stream!

If you’d like to link, watch, or even join in the global discussion go here:  http://urdb.org/twestival

Click “join event” and login with twitter – and you can then join the chat, ask a text question or even a video question if you want to appear on camera!

Good Luck to all the cities participating and I can’t wait to see everyone from around the world on this historic day!!

Update post event in Melbourne:

The Twestival in Melbourne was a huge success and we were able to raise almost $7000 for our chosen charity at Streat. You can watch this video by the awesome folks at @1000Lux to see a glimpe of the night!

Love and peace xo

Read Full Post »

You have seen many posts telling you “Why Your Business Needs Social Media” but let me take this opportunity to tell you why Social Media needs your business and how you can help.

  • How many of you have created leads for your business using Twitter/Facebook and other social pages?
  • How many clients have you created a personal relationship with because of your interaction with them on various social media sites?
  • How many times have you thanked social media for giving you the most up-to-date information about your competitors and helped you step up your own act?
  • How many compliments have you got from your clients for always being online and available for them, because of social media?

If you have answered yes to at least one of the questions above- Have you thought of how you can pay-back?

Social media is free and available to all but it’s all a give and take. You cannot expect to keep receiving from it if you don’t initiate a “giving” from your end too.

Twestival (or Twitter festival) Melbourne 2011 is your chance to give back to the community. The Twestival is a great night to network with like-minded social media advocates over some drinks and bid for some cool goodies in a public and silent auction. This is your chance to let the community know that your business is social-media savvy and ready to go an extra length for the community.

This year Melbourne Twestival is raising money for STREAT, an Australian social enterprise providing homeless youth with a supported pathway to long-term careers in the hospitality industry. STREAT runs street cafes in Melbourne where youth get their hospitality training. The food is inspired by street hawker food from around the world. More information about them here

By being part of the Melbourne Twestival you can make a real difference to the lives and livelihood of someone currently living on the street.

The Twestival organized for Melbourne will be held at the STREAT offices on Thursday evening 6-9pm on March 24. We encourage you and/your business to be a part of the Melbourne twitter community and raise awareness and worthy funds for this project. Get your tickets here

Think of all the support and connections you have in the Twitter community, now is the time to reach out to your local community and give them some support

To find out how your business can be a part of this great initiative and to keep updated with the latest news before the 24th March, tweet us on Twitter @TwestivalMel or join us on facebook here

Read Full Post »

« Newer Posts - Older Posts »