‘The Methiyadi Stop’ is an innovative retail concept introduced by Josco ( founded in 1972, Josco is an established Footwear Company operating in South India and the Gulf Countries. Josco has been carrying out its operations under two brands Miami Cushion and Fischer).
Choose from classic, acupressure and kids soles, mix and match your favorite colours and show off your creativity! The ‘STOP’ offers the fun and excitement of creating a unique Methiyadi of your choice. Here you can MIX nMATCH from an array of delightful colours ranging from Hot Pink To Cool Blue To Funky Orange…
Methiyadi, inspired by the ancient wooden ‘Padukas’, is made from a blend of natural rubber from the world famous rubber plantations of God’s Own Country-Kerala. Methiyadi is designed for total comfort. Methiyadi’s are joint free to minimize breakage. The mushroom shaped knob in front is designed to fit snugly between the toes to provide a firm grip, while the rubber straps are designed to fit comfortably around the contours of the feet.
Apart from being made from natural rubber, Methiyadi has a social touch too:
Every ‘Paper Bag’ at the Methiyadi Stop has a story to say as these paper bags are made by Not- For- Profit Organizations, Special Schools and Differently Abled People. To name some:
Papertrail is a not-for-profit organisation that organises women in making newspaper bags and products from donated newspaper, ensuring a livelihood for women from all backgrounds.
Vimukti is a non profit organization, set up in 1989 with the sole intention of providing basic education and training to children with special needs. For the older members at the school,Vimukti provides vocational training and subsequent employment within the organization. And, Ramani is a physically challenged girl, who makes paper bags along with a few other girls in her village.
If you live in India, you have the privilege of shopping on the Methiyadi STOP site directly. But, if you are elsewhere in the world and would love a pair or two, feel free to get in touch with me and I could organise shipping for you.
Get your pair now!